Treds of the times,

SHORT-FORM

What is

Short-Form?

Short-form

: characterized by brief durations, 

ranging from 15 seconds to a maximum of not exceeding 10 minutes.

Prominent platforms 

: TikTok, YouTube Shorts, Instagram Reels

Current Usage of Short-Form Content

‘ Phono Sapiens '

: With the ubiquity of mobile devices, there is an increasing preference for content that can be quickly consumed anytime, anywhere.

“ The daily views of YouTube Shorts have now risen to 7 billion. ”

 -  Sundar Pichai, CEO of Google/Alphabet 

“ The monthly active users of Facebook exceed 3 billion, driven by the popularity of the Shorts platform, 'Reels’.  ”

 - Meta, owner of Instagram and Facebook 

Growth Trends

of YouTube Shorts

Total time spent watching YouTube on mobile in January 2024

11,950 million hours

Growth factor : ' Sohrts ' 

A New Paradigm,

YouTube Commerce

Advantages

of YouTube Commere

- Ability to sell products through own store

- No usage fees

- Natural conversion of purchases through content

- Cost savings on marketing by utilizing YouTube traffic and exposure

Live Commerce

vs

YouTube Commerce

  Live Commerce

- Users with strong purchase intent 

- Selling products in a live broadcast format 

- Difficulty in utilizing content after the broadcast 

- Commission of 17-20% 

 YouTube Commerce

- Overwhelming number of users 

- Selling products in live broadcasts, videos, and Shorts formats 

- Additional utilization of content through channels 

- No commission 

Youtube Commerce

Qualifications Requirements

YouTube Commerce,

Supporters

Mediaitda supporters offer

simultaneous support

= YouTube Commerce strategies

Activating

YouTube Commerce

Strengthening SEO through

hashtag analysis

Uploading to Naver TV,

Instagram Reels,TikTok

▶ Expecting increased viral effects

Expectation for future monetization structure of company's YouTube channels

YouTube Commerce Supporters Process

Operation Plan

for Supporter